30 Years Shafira Appreciates All Part of The Journeys

Showcasing the Collection In Indonesia Fashion Week 2019, SHAFIRA Appreciate All Parts of The Journey.


Every edge of the world has seemed to witness the 30 years of SHAFIRA as to seek inspiration and to create innovation. To celebrate its journey, SHAFIRA have declared itself to become the

World Wanderer who inspires the world through its fashion collections that now have been showed in many of anticipated national and international fashion events.

Participated in Indonesia Fashion Week for the sixth time is a series of its celebration starting from its birthday on January 8th. SHAFIRA consistently held a bridge of event series until the launch of the special collection.

Titled as World Wanderer, eighty sets of outfits showcased on the show is a form of extraction of inspirations absorbed from its journey to the flve continents of the world. Instead of any iconic buildings of the world, SHAFIRA chooses mosque as its main inspiration to be translated into the collection.

On the show, the audiences were lead to see and feel a real journey to the whole world through & series of collection classified into 5 different characters of styles, stories, and ambience. Started from the first continent, Europe which represented by Germany opened up the show through its modern and dynamic style as seen on the chosen mosque, Cologne Mosque.

Going to the business of Washington DC, the models walk the runway with the presidential look, showing classic and timeless designs with black and white themed outflts representing the 2nd continent of America.

The fashion journey continues to the uniqueness of culture in Australia. Aboriginal art with the architecture shape of the Adelaide Central Mosque combined in the style of strong warriors dominated by earthy colors of brown, terracotta, and black.

Coming to the next continent, Morocco as the representative of Africa performed a playful character of designs. The ethnical motif that beautifully attached on the collection attracted the eyes of the audience leading to the next continent of Asia.

As the closure, Asia was presented in a serene moment of Athan (Adhan, an Islamic call to worship) in the early morning. Inspired by Baiturrahman Mosque in Aceh, this sequence got a twist of performance playing the emotion of the audience - going from quiet and serene into a more dynamic moment showing a sporty and contemporary style of designs.

This show was wrapped beautifully till the presence of the founder of SHAFIRA on the stage. It was the night of celebration and appreciation because SHAFIRA rewarded three Louis Vuitton perfumes for three best outfits of the attendees. Besides, a special reward of free trip to Europe (Germany) and Africa (Morocco) will also gifted to the press, as one of the parts of supports to SHAFIRA 's 30 years

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